PRIVACY POLICY

Welcome to our website. ELL respects the privacy of online visitors and places a high value on safeguarding the significance of the private and personal information collected. Our Privacy Policy guides how we collect, store, and use information obtained from you. In order to ensure that your privacy is fully protected, we have implemented a series of measures to safeguard your personal information. Before using ELL services, please take the time to carefully read the following Privacy Policy to fully understand how we collect, use, process, and protect your personal information. If you do not agree with any part of this policy, please discontinue the use of ELL services.

We collect personal information voluntarily provided by you when registering to use the ELL Services, accessing the ELL Platform, or otherwise contacting us. The personal information we gather is contingent upon the context of your interactions, the choices you make, and the products and features you utilize. Upon utilizing the ELL Services, accessing the ELL Platform, or engaging with us through other means, we may acquire the following information about you (referred to as the Information). 

Identity Data includes names, surnames, birth date, birthplaces, clothing, accessory and shoe sizes, photos, national insurance numbers, personal identification numbers, identity documents (such as passports), credit checks, personal characteristics, and gender.

Profile Data encompasses your username and password, profile pictures, purchases or orders, interests, preferences, feedback, and survey responses.

Contact Data refers to information utilized to communicate with you, including billing address, delivery address, work address, email address, and contact phone number.

Financial Data pertains to information utilized for processing order payments, such as bank account details, payment methods, and card associations. It is important to note that we do not store or process your bank account details and card details internally. These details are securely processed and stored by contracted third-party service providers. The bank account details and payment card details you provide during your use of our ELL services through your browser are encrypted via secure hypertext transfer protocol (HTTPS) and then securely transmitted to our relevant third-party payment service provider for payment processing.

Usage Data includes information about your interactions with ELL services, covering browsing patterns, time spent on specific webpages, viewed items, referring pages, and details of clicks, page response times, and page interactions during your visit to our website.

Marketing and Communication Data consists of your preferences for receiving our marketing communications and your communication preferences, including settings for push notifications.

Social Media and Third-Party Login Data: We provide you with the option to register using social media account details such as Apple, Facebook, Google, or third-party login accounts. If you choose this registration method, we will collect the information outlined in the “How We Process Your Social and Third-Party Logins” section below. It is imperative that all information provided to us is accurate and complete. You are responsible for notifying us of any changes to this information.

You are obligated to respect the privacy of others and refrain from disclosing any personal details about individuals, including your family, friends, acquaintances, or any other persons, that may be misleading or cause them harm or offence. It is your responsibility to obtain their prior express permission regarding the submission of their information at any time.

Will your Information be shared with anyone?

Adherence to Legal Obligations

Disclosure of your information may be necessitated by legal requirements. This includes compliance with applicable laws, governmental requests, judicial proceedings, court orders, or legal processes, such as responding to subpoenas or court orders (including those from public authorities for reasons of national security or law enforcement).

Information Disclosure For Investigations

We may disclose your information when deeming it necessary to investigate, prevent, or take action against potential violations of our policies, suspected fraudulent activities, situations involving potential threats to the safety of any person, and illegal activities, or as evidentiary material in litigation in which we are actively involved.

Transfer of Information During Business Transactions

In the course of mergers, sales of company assets, financing, or the acquisition of our business, your information may be shared or transferred to another company.

Disclosure to Business Partners

Subject to your explicit consent, we may share your information with business partners to offer specific products, services, or promotions. Prior to sharing your information for marketing purposes with any third party, we shall obtain your express opt-in consent. You can manage your marketing preferences at any time by adjusting relevant settings on the ELL Platform, using opt-out links in marketing messages, or contacting us at info@eliteluxurylondon.com

Disclosure with Your Consent

Your information may be revealed for any other purpose with your explicit consent.

Engagement of Third-party Service Providers

Your information may be shared with external vendors, service providers, contractors, or agents engaged in services requiring access to such information. Examples encompass data analysis, email delivery, hosting services, customer service, search information providers, delivery services, analytics providers, credit reference agencies, and marketing agencies. Access to your information is restricted to the extent necessary for performing designated services. These entities are bound by confidentiality obligations and may only utilize your information in accordance with our instructions and consistently with this Policy. Notable third-party entities include Google Analytics, Zendesk, Stripe, Instagram, Facebook, and various Google APIs. The nature of information provided to us by these entities varies and is controlled by the respective service or as authorized by you through your privacy settings for that service. For detailed insights into how these companies handle your personal data, please refer to their privacy policies.

Disclosure of Aggregated, Anonymized Information

We reserve the right to disclose aggregated, anonymized information or insights derived from such anonymous information to selected third parties, including analytics and search engine providers, to support the provision of services

Disclaimer Regarding Third-party Information Sharing

We disclaim responsibility for the safety of any information you disclose to third-party providers featured or advertised on the ELL Services, but not affiliated with us.

Links to Third-party Websites and Advertisements

The ELL Platform may include links to third-party websites or display advertisements from non-affiliated third parties, which may link to other websites, online services, or mobile applications. Clicking on these links or enabling such connections may enable third parties to collect or share data about you. We cannot ensure the safety and privacy of data provided to any third parties. Any data collected by third parties is not covered by this Policy. We disclaim responsibility for the content, privacy practices, and policies of third parties, including other websites, services, or applications linked to or from the ELL Platform. It is advised to review the policies of such third parties and directly contact them to address your inquiries.

Publicly Available Information and Third-party Search Engines

Any information shared on the publicly available section of the ELL Platform will be indexed by third-party search engines. We disclaim responsibility for their use of your information or the accuracy thereof

How your info may be used?

We handle your information for purposes aligned with legitimate business interests, fulfilling contractual obligations, and/or with your explicit consent. Our utilization of your information collected through the ELL Services serves diverse business objectives, as elaborated below. Our use of your information adheres strictly to legal requirements. Primarily, we leverage your information in accordance with applicable laws. Typically, our utilization encompasses the following aspects:

The ELL Services and your information:

1. To fully utilize the ELL Services, you must register as a member, creating an account and profile. Certain profile information, such as your profile photo and user name, will be visible to other members when you interact. Information made publicly available on your profile, visible toother users.
2. When you interact with the ELL Platform, certain information is automatically collected. This data, while not disclosing your specific identity such as name or contact details, encompasses device and usage details like IP address, browser characteristics, operating system, language preferences, referring URLs, device name, country, and information regarding your use of the ELL Platform, including technical aspects. The primary purpose of gathering this information is to ensure the security and functionality of the ELL Platform and for internal analytics and reporting purposes. Most devices allow you to manage location services via your settings menu; if you prefer not to share your location, please disable this feature directly on your device.
3. Similar to many businesses, we gather information using cookies and comparable technologies. Your browser settings can be configured to reject all or specific types of browser cookies, or notify you when websites set or access cookies. It is essential to acknowledge that disabling or refusing cookies may render certain sections of the ELL Platform inaccessible or impair their functionality.
4. The provision of information regarding product updates, modifications to our Terms, and other administrative details is undertaken to fulfil business objectives, comply with legal obligations, and adhere to contractual requirements.
5. With explicit consent, the facilitation of the account creation process involves the utilization of information obtained from linked third-party accounts (e.g., Google or Facebook).
6. The use of your information enables us to dispatch marketing and promotional communications to advance the development of our products/services and the expansion of our business. Opt-out options are available for these communications.
7. The processing and oversight of orders, payments, and account-related tasks concerning ELL Services aim to facilitate the seamless utilization of language learning resources.
8. Information is utilized to safeguard ELL Services, ensuring security and preventing fraud through activities such as monitoring and reviewing communications on the platform.
9. For business purposes or with explicit consent, feedback may be solicited to analyse customer usage patterns, enhance products/services, inform marketing strategy, and contribute to overall business growth.
10. In response to legal requests and to fulfil legal obligations, information may be inspected if a subpoena or other legal request is received to determine an appropriate response.
11. The enforcement of terms and policies serves business objectives and contractual obligations, with the aim of recovering debts when applicable.
12. Your information may be utilized for additional business purposes, including data analysis, identification of usage trends, assessment of promotional campaign effectiveness, and the evaluation and improvement of ELL Services, products, services, marketing, and the overall user experience.

Data Retention Policy

1. Duration of Information Retention
   In summary, we retain your Information for the duration necessary to fulfil the purposes outlined in this policy, unless legal requirements dictate otherwise. The retention period is determined based on factors such as the nature, sensitivity, and potential risk of harm from unauthorized use or disclosure, as well as applicable legal, regulatory, tax, accounting, or other requirements.

2. Legal Obligations and Customer Data

By law, basic customer information (including Contact, Identity, and Financial Data) is kept for six years after the cessation of the customer relationship for tax purposes. Extended retention may occur in cases of complaints or anticipated litigation related to our association with you.

3. Deletion and Anonymization:
   You may request data deletion in certain circumstances. In cases where deletion is not feasible (e.g., due to archival storage), we will securely store and isolate your Information from further processing until deletion becomes possible. Anonymization may be applied for research or statistical purposes, allowing indefinite use without notice.

How We Protect Your Privacy from Disclosure?

1. Protective Measures: We are committed to safeguarding your Information through a comprehensive system of organizational and technical security measures. Appropriate measures have been implemented to ensure the security of processed Information.
2. Internet Security Disclaimer: While we strive to secure your Information, it is important to note that the internet is not entirely secure. The transmission of Information to and from the ELL Platform is at your own risk. Accessing our services should occur within a secure environment.
3. Encryption and Third-Party Security: All personal information is encrypted during transit and at rest. Payment information is similarly encrypted by our third-party provider, ensuring secure handling of sensitive data.
4. Data Breach Response: Procedures are in place to address any suspected personal data breaches. We are committed to notifying you and relevant regulators of breaches as required by law.
5. System must not be used for content violating our Terms or any form of spam. We retain the right to scan internal messages for spam, phishing, viruses, or any malicious, prohibited, or illegal content or behaviour. Note that messages sent through internal systems are not stored indefinitely; reliance on message storage is discouraged.

Age Restriction Policy

ELL Platform Privacy Commitment:

Rest assured, our commitment to the ELL Platform refrains from collecting any privacy information pertaining to individuals under the age of 18. This commitment underscores our dedication to upholding privacy standards and complying with legal requirements.

Commitment to User Age Verification:

We want to assure our users that the ELL Services are designed exclusively for individuals aged 18 and above. As part of our commitment to user safety and privacy, we do not knowingly collect data from or market to individuals under 18 years of age.

User Representation and Age Confirmation:

By using the ELL Services, you confirm that you are at least 18 years old. We take this representation seriously and are dedicated to maintaining the integrity of our user community.

Proactive Measures and Correction:

In the event that we discover Information from users under 18 years of age has been collected, we are committed to taking swift corrective action. This includes deactivating the relevant accounts and implementing reasonable measures to promptly delete such data from our records.

Reporting and Collaboration:

We encourage our users to be vigilant, and if you become aware of any data collected from individuals under the age of 18, please promptly report it to us at info@eliteluxurylondon.com. Your cooperation is crucial in upholding our commitment to user safety and compliance with age-related privacy standards.

Consent to Information Processing

Granting Consent:

Before we engage in certain processing activities concerning your Information, your explicit Consent will be required. This Consent will be sought when you initially submit Information through the ELL Services.

Withdrawal of Consent:

Should you choose to withdraw your previously granted Consent, you are free to do so at any time. This can be accomplished by sending an email to info@eliteluxurylondon.com. In the event of consent withdrawal, and if there is no alternative legal basis for Information processing, we will cease processing your information and proceed to delete both the information and your associated account. If an alternative legal basis exists, processing may continue, always subject to your legal rights.

Important Note on Service Availability:

It is crucial to acknowledge that if Information processing is necessary for you to access and use the ELL Services, and you object or fail to provide consent, access to the ELL Services may be restricted.

Marketing and opt-out procedures:

Consent for Marketing Communication:

If you have granted Consent for marketing purposes, we may contact you regarding our products, services, promotions, and special offers. Should you wish to discontinue receiving such information, you can withdraw your consent at any time by unsubscribing via the provided link in each communication.

Third-Party Communication:

In the case of your consent, we may share your information with carefully selected third-party organizations and business partners, who may contact you directly. If you prefer not to receive direct marketing communications from such third parties, please contact them directly to withdraw your consent.

Ell platform legal terms:

This document constitutes a legal agreement, and by using the ELL Services, you acknowledge and agree to the terms outlined herein. Failure to comply with these terms may result in the restriction of service access and legal action as permitted by applicable laws and regulations.

Account information and privacy rights:

Access and Modification:

At any time, utilize your login access to review or modify information within your ELL account. Additionally, you retain control over voluntarily shared information, photographs, or content on the ELL Platform. The visibility of shared content to others is contingent upon defined privacy settings. Manage these settings by logging in and navigating to your user dashboard. Once content is shared or made public, other users may subsequently re-share it. Maintain the flexibility to review, modify, update, correct, or remove any submitted information on the ELL Platform.

Privacy Rights under Data Protection Laws:

Under relevant data protection laws, specific rights are afforded to you, including:

1. The right to withdraw consent, with the understanding that this does not impact processing legality before withdrawal;
2. The right to request access and obtain a copy of your Information;
3. The right to request rectification or erasure of your Information;
4. The right to restrict the processing of your Information;
5. The right to data portability, if applicable;
6. The right to object to the processing of your Information.

Exercising Your Rights:

To enact these rights, contact us at info@eliteluxurylondon.com. We commit to responding and acting in accordance with data protection laws. For security purposes, confirmation of your identity through specific information may be requested.

No Fee Usually Required:

Typically, accessing information or exercising rights does not incur a fee. However, for unfounded, repetitive, or excessive requests, a reasonable fee may apply, or we may decline to comply.

Response Time:

Legitimate requests receive a response within one month. Complex or multiple requests may prompt notifications of potential delays.

Contact us:

We value your feedback and inquiries regarding this policy or your information. For questions, reach out to us at info@eliteluxurylondon.com. Lodge concerns with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk). Initial contact with us is encouraged before involving the ICO to address concerns.